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| BET Holdings Inc. (NYSE: BTV) Chairman and Chief Executive Officer Robert L. Johnson and Morris Goldfarb, president and chief executive officer of GIII Apparel Group Ltd. (NASDAQ: GIII) announced today that they have formed a joint venture to produce a BETbranded clothing and accessory line. This original and innovative apparel line will cater to the AfricanAmerican and urban consumer. The new and innovative selection will feature a diverse mix of outerwear, sportswear and accessories, and has an initial shipping date in select national retail moncler outlet usa markets by yearend 1997, with national distribution slated for 1998. Enthusiastic about the agreement, Johnson moncler outlet store said, "BET is very excited about the joint venture with GIII to develop a line of clothing for AfricanAmerican and urban consumers. Fashion trends are set in urban markets, and BET's brand in the entertainment industry is a part of that mix. We can deliver an inside access to this market that few others can match, while using BET's media properties to crosspromote the product." Goldfarb added, "This joint venture promises to be an important strategic relationship for GIII and BET. Our moncler outlet new and diverse apparel line will cater to all ages, and has had an outstanding initial reaction from select national retailers." Both Johnson and Goldfarb agree, "The goal is to make this first ever BETbranded apparel line the brand of choice for AfricanAmerican and urban consumers." GIII Apparel Group is a leading manufacturer and distributor of leather and nonleather outerwear apparel. The company designs, manufactures http://www.moncleroutleton.com/ and markets an extensive range of products including coats, jackets, pants, skirts and other sportswear items under its "GIII", "JL Colebrook," "Siena" and "Siena Studio" labels. universities. Founded in 1980, BET is owned by BET Holdings Inc., a mediaentertainment company committed to maximizing its value to shareholders, clients and employees, and to establishing BET as the mostvalued consumer brand within the the Black marketplace. BET Holdings' core business is Black Entertainment Television Inc
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