Unlike some apparel and equipment competitors who created products aimed at novice golfers or drawing more consumers to the game, Acushnet is focused on what it considers “dedicated” golfers — 7.5 million strong — who play regularly and make frequent golf purchases. The transition from Baby Boomers to Gen X means that group hasn’t been growing due to the latter’s smaller size, but Uihlein dismissed any concern that Millenials won’t pick up the baton and hit the links.
