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エルメス 財布 I was reading some sales copy the other day. The person asked me to critique it for him. I was happy to help him out. As I read, I found myself asking the question, "What exactly is he selling here?" I didn't get it. The copy was very vague about what the actual product was, what it could do and what the benefits were. Quite honestly, I had never seen such vague copy before. I always assumed people could get at least that much of their copy down correctly. Obviously, I was wrong. Thus, the necessity for this article. I hope you find it helpful. Better yet, I hope you don't even need to read this. Okay, point number one. You must tell your prospect what the product is. You don't have to blurt out a name right at the top of the page with some ugly graphical header, but somewhere in the body of your sales letter, you should tell them what the name of your product is and what it does. This should be basic. How can you possibly expect anybody to buy what you have to sell if they don't know what it is? Giving them some vague bits and pieces about it "changing their lives" doesn't tell them HOW it's going to change their lives. The only time people like mysteries is when they go to the movies...not with sales letters. The second point is about the features of your product. You MUST tell the prospect what the product actually does. If it's something that creates ebook covers, tell them. Don't say something vague like, "This will improve your marketing and increase conversions." Why will it do that? What is the prospect actually buying? If you think I am kidding, take a look at some of the awful sales pages that are out there. Some of them are no more than two paragraphs and a buy now button. I don't know whether it's laziness or that these people really don't have a clue how to write sales copy. Finally, and this is the big one, you MUST explain the benefits of the product. Just telling the prospect what it does is almost meaningless if they don't know why they need to have it. For example, if you tell your prospect that your new processor is six gig or whatever, they doesn't explain to them what that fast processor will do for them, such as speed up downloads of huge files and so on. You have to tell them what they're going to get out of your product and how it is going to make their lives better. That is the bottom line...quality of life. If you can remember these three things, the first two of which should be obvious, then you will improve your sales copy 100% without doing anything else. Want more great copywriting tips? Check out the link in my signature. You'll be writing first class copy in no time at all. To YOUR Success
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