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Forum » Vreau si eu un bebelyno » Bebelyno in proiect » Valentino Sneakers innovativeness
Valentino Sneakers innovativeness
valentinosufisData: Miercuri, 21.10.2015, 16:28:54 | Mesaj # 1
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What Is a Fashion Leader Fashion innovativeness is a characteristic of fashion leaders who have the tendency to buy a new fashion earlier than other
consumers. While anyone can be
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a fashion leader, we are most likely to think of
celebrities as fashion leaders, as these are people in the public eye who we see
wearing new fashions and engage with. Fashion innovativeness in celebrity
fashion leaders will often lead to trend setting, and
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members of the public will buy items in the new fashion as worn by
the fashion leader.

Fashion opinion leaders are people who communicate or express information about a new fashion in such a way that other people are influenced to accept or
reject the fashion. Today, fashion bloggers are becoming influential fashion
opinion leaders as they communicate online about new fashion trends. This can
influence whether particular fashions are purchased. Fashion leaders can play a
very significant role in the "adoption process" of fashion, because buyers will
often decide whether to buy clothing in a particular fashion based
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on which fashion leaders they have seen wearing it. It
seems that the main differences between fashion opinion leaders and fashion
followers is that fashion leaders are far more interested in and informed about
fashion than fashion followers. Fashion opinion leaders do not generally take
notice of the price of clothing. Fashion leaders have been found to possess
worldliness and gregarious
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and they are willing to try new trends in fashion and take
fashion risks.

Fashion leaders may seek many sources for Valentino
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insight into fashion and the desire to discover new and
different fashion items. Studies show that fashion leaders will consult a larger
variety of fashion sources than fashion followers. Fashion leaders have a
genuine interest in fashion and will use forms of media such as magazines and
the internet to gain information on fashion. A study by John
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O. Summers, published in the Journal of Marketing
Research in 1970, found a strong link between magazine readership and fashion
leadership. Fashion leaders may also frequent fashion events

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