|cayilulusi||Data: Marti, 24.11.2015, 16:53:36 | Mesaj # 1|
|BET Holdings Inc. (NYSE: BTV) Chairman and Chief Executive Officer Robert L. Johnson and Morris Goldfarb, president and chief executive officer of GIII |
Apparel Group Ltd. (NASDAQ: GIII) announced today that they have formed a joint
venture to produce a BETbranded clothing and accessory line. This original and
innovative apparel line will cater to the AfricanAmerican and urban
The new and innovative selection will feature a diverse mix of outerwear,
sportswear and accessories, and has an initial shipping date in select national
retail moncler outlet usa
markets by yearend 1997, with national distribution slated for 1998.
Enthusiastic about the agreement, Johnson
moncler outlet store said,
"BET is very excited about the joint venture with GIII to develop a line of
clothing for AfricanAmerican and urban consumers. Fashion trends are set in
urban markets, and BET's brand in the entertainment industry is a part of that
mix. We can deliver an inside access to this market that few others can match,
while using BET's media properties to crosspromote the product."
Goldfarb added, "This joint venture promises to be an important strategic
relationship for GIII and BET. Our
moncler outlet new and diverse
apparel line will cater to all ages, and has had an outstanding initial reaction
from select national retailers."
Both Johnson and Goldfarb agree, "The goal is to make this first ever
BETbranded apparel line the brand of choice for AfricanAmerican and urban
consumers." GIII Apparel Group is a leading manufacturer and distributor of
leather and nonleather outerwear apparel. The company designs, manufactures
and markets an extensive range of products including coats, jackets,
pants, skirts and other sportswear items under its "GIII", "JL Colebrook,"
"Siena" and "Siena Studio" labels. universities.
Founded in 1980, BET is owned by BET Holdings Inc., a mediaentertainment
company committed to maximizing its value to shareholders, clients and
employees, and to establishing BET as the mostvalued consumer brand within the
the Black marketplace. BET Holdings' core business is Black Entertainment